Your agentic IRL business development operating system
Get in the rooms where company decision-makers gather. Ghost matches you with the ones your ideal clients are in, shows you who’s there, and keeps every deal in one place, from first message to payment.
Where hosts land sponsors
The all-in-one place to get your moments funded — big rooms and small. Your whole pitch and track record live in one profile, Ghost matches you with vetted sponsors who want to be in your rooms, and every deal stays in one thread through to payment.
Online is louder than ever. Trust is still built in person.
AI makes it easier than ever to build products, create content, and reach customers online. The result is more noise, less differentiation, and a harder time earning attention.
In-person relationships create what digital channels can’t. Ghost helps B2B SaaS companies, law firms, wealth managers, banks, and other high-value firms choose where those relationships happen — and turn them into measurable business.
Be in the rooms that matter.
Vetted hosts, rooms that fit
Every host in the Ghost network is vetted, either referred by a member or reviewed by our team. Ghost matches you with their moments when your ideal clients are in the room.
Every opportunity in one list
Set your ideal client once and Ghost privately sends you the moments that fit. Share invites you find yourself and they land in the same list, judged the same way.
Know who’s actually in the room
Ghost weighs the numbers — how many guests match your ideal client, what each qualified lead costs, whether the ask fits your budget — alongside the host’s track record, the format, and who’s coming. Guests are described, never named.
Get to yes in one thread.
From first message to agreed terms
You still talk to the host and agree the deal yourself. Ghost keeps the messages, offers, counters, and deadlines in one place, so there are no email chains.
Message the host first
Introduce yourself and what you have in mind. The host sees your organization from the first message; when they reply, you each get the other’s point of contact.
Propose, counter, accept
Put terms in the deal room — amount and deliverables from one shared list. Either side can counter with a note or set a respond-by date. Nothing is binding until you both accept.
Pay, show up, and review.
Paid, unlocked, reviewed
Pay through Ghost when you’re ready, get what you agreed to, and leave a review the next sponsor can read.
Pay when you choose to
Once terms are agreed, pay from the deal room by card or bank transfer — you’re never charged automatically. Deliverables like guest list access unlock as soon as the deal is final.
Rate the room you paid for
After the event, rate the host and say how it went. Reviews build each host’s track record, so every sponsor picks with better information.
Questions, answered
Don’t see yours? Get in touch. We usually reply within a day.
Getting started
What is Ghost?
Ghost is the AI-native platform for relationship-driven business development. Sponsors find the in-person rooms their ideal clients are in, see who’s there before they commit, and agree terms and pay in one place. Hosts get their moments funded by sponsors who fit.
Every host and sponsor in the Ghost network is vetted, so both sides know who they’re dealing with.
Who is Ghost for?
Sponsors and hosts. Sponsors are companies that grow through in-person relationships — B2B SaaS companies, law firms, wealth managers, banks, and other high-value firms. Ghost matches them with the rooms worth being in.
Hosts run the dinners, salons, and summits those sponsors want to be in. Ghost matches their moments with the right sponsors, keeps terms and payment in one place, and recommends who their attendees should meet.
Are hosts and sponsors vetted?
Yes. Every host and sponsor on Ghost is either referred by an existing member or reviewed by our team before they can publish a moment or reach out. A referral code skips review and approves you instantly.
Who can see whom, hosts and sponsors?
Anyone browsing can see moments, though some details are gated until you sign in, and you can’t message a host until you sign up or log in.
If the host uploads a guest list for their moment, sponsors can see each guest’s role, company, city, and whether they’re invited or confirmed. Names, emails, and LinkedIn profiles stay private by default until a deal is reached, and only if the guest list is part of that deal.
Hosts can’t browse sponsors — sponsors always reach out first. When one does, you see which organization it is. Reply, and you each get the other side’s point of contact and their details. No reply, no contact exchanged.
How does sponsor matching work?
A host publishes a moment. Ghost privately sends it to the sponsors it’s an excellent or great fit for, against the criteria they set. Sponsors reach out first; the host’s reply reveals each side’s point of contact, and from there you agree on terms, pay through Ghost, and review each other.
What is a fit tier?
Every published moment carries a fit tier. Ghost only surfaces the top two to sponsors — good and okay matches are never made:
Sponsors can still browse every currently published moment in discover, whatever its fit tier. The pill sits on the top-right of a moment card and again on the brief, alongside the reasons behind it — how closely the room matches your ideal customer profile (ICP), plus category, location, and budget.
For sponsors
Can Ghost evaluate events we find ourselves?
Yes. Share an invite from your inbox, a referral, or cold outreach with Ghost and it lands in the same list as the moments Ghost matched you with, evaluated the same way against your ideal customer profile (ICP).
How does Ghost evaluate a room?
Ghost weighs every opportunity on quantitative and qualitative factors. Quantitative: how many guests fit your ICP, your cost per qualified lead, and whether the ask fits your budget. Qualitative: who the host is and their track record with past sponsors, the format and feel of the room, where it takes place and whether that’s a city you’re targeting, how the host describes who’s coming, and whether the deliverables match what you want in return.
Together they set the moment’s fit tier, and the brief shows the reasons behind it so you can judge whether it’s worth the spend.
Guests are described by role, company, and location, never named, unless guest list access is part of a finalized deal.
How do I get matched to moments?
Set up your organization once and Ghost does the rest:
- Ghost drafts your ideal customer profile (ICP) from your website for you to review. You add the rest: the formats you sponsor, target locations, budget, and what you want in return.
- Ghost privately surfaces only moments rated an excellent or great fit, so you’re never spammed — and hosts never know their moment was surfaced to you.
- Everything beyond your name, website, and point of contact stays private. Matching runs on it; hosts never see it.
- Review the brief, then reach out or pass. Passing clears the match from your inbox, and you can reconsider while the moment is still open.
Matches are a shortcut, not a limit: you can message the host and propose terms on any moment that’s currently published, whether or not Ghost matched you with it.
How do I propose terms?
Open any published moment — one Ghost matched you with in your inbox, or one you found in Discover — and message the host first: a short intro with who you are and what you’re thinking deal-wise. Once the host replies, propose terms from the deal room.
Terms are your amount plus what you’d like in return. Nothing is charged and nothing is binding until you both accept.
The host sees your organization by name from that first message. Their reply reveals each side’s point of contact and their details. From there they can accept, counter, or decline your terms, each with a note, until you agree.
Do my brand materials appear on a moment?
Not by default. Sponsors fund moments, they don’t create them, so your materials live in your organization settings. Your logo or branding appears at an event only if that’s a deliverable of the deal.
What happens after a deal is reached?
Terms are locked in the deal room and you pay through Ghost. Deliverables like guest list access unlock then. Contacts were already exchanged when the host replied to you.
After the event, you and the host review each other. Reviews build each side’s track record, so the next sponsor or host decides with better information.
Deals & payments
Does Ghost take a commission?
Attendee matching is free. For cash sponsorships made through Ghost, we take 10% of what the host receives. It’s shown before either side commits.
How are payments handled?
Sponsors pay through Ghost once a deal is finalized — by credit card or bank transfer — and the funds are released to the host. Ghost facilitates payment but isn’t a party to the agreement.
Your payment method is never charged automatically. Accepting terms isn’t a charge; you pay when you choose to, from the deal room.
What if a moment is cancelled?
Email help@ghostsocial.ai and we’ll help both sides sort out next steps. The agreement itself is between the host and sponsor.
How long do proposed terms stay open?
Terms can carry a respond-by date — it’s optional, and whoever proposes decides. Where one is set it shows in the deal room, and if it passes without an answer the terms expire — nothing is lost, either side can propose new ones.
Every moment also has a need-by date set by the host, and that’s the real ceiling: the deal has to be reached by then, not merely proposed. Any open terms expire on that date if they don’t carry an earlier one, and the moment closes to new terms — so the earlier you talk, the more room you both have.
Hosts can push the need-by date back at any time — worth doing if the right sponsor hasn’t turned up yet.
How does the referral program work?
Open your account menu and pick Referrals.
Give your code to a brand or host applying to Ghost and it skips review — they’re approved instantly.
Privacy & safety
Who can see my moment and guest list?
Anyone browsing can see a moment, but it’s limited to the brief, and some details are gated until sign-in. Sponsors only see a guest list if you upload one. When you do, they can see each guest’s role, company, city, and whether they’re invited or confirmed. Names, emails, and LinkedIn profiles stay private by default until a deal is reached, and only if the guest list is part of that deal. A sponsor that sponsored the moment keeps access to it and its info even after the event ends. Full detail is in the Privacy Policy.
When are identities revealed?
A sponsor’s organization is named from its first message — a host always knows which brand is reaching out. What waits is the people: each side’s point of contact, with their name and contact details, is revealed when the host replies.
The host controls that moment — no reply, no reveal. Guest list access is separate: it unlocks only if it’s a deliverable of a finalized deal.
Is my data private?
Yes, privacy is the default. We share only what’s needed to run a moment or complete a deal you agreed to, and we never sell your data. Full detail is in the Privacy Policy.
Fund your moments.
For rooms full of decision-makers — founder dinners, VC happy hours, CFO summits, hackathons.
Your room is worth sponsoring.
Set up once, publish in minutes
Ghost drafts your profile from your website and your deal from your deck, so you review instead of write.
Your whole pitch, in one place
Ghost drafts your profile from your website: who you are, who comes, past sponsors, and your reviews. Sponsors see it on every moment you publish, so you stop re-sending decks and references over email.
Your deal and your room, filled in
Paste your event link, upload your sponsorship deck, and upload your guest list. Ghost fills in the details, the ask, and what you offer — only the fields you left blank. Your guest list stays private: sponsors see how much of the room fits them, never names.
The right sponsors come to you.
Matched privately, on your terms
Ghost shows your moment only to sponsors it fits. They reach out first, and you decide who to talk to.
Only sponsors who fit
Ghost privately matches your moment with sponsors whose ideal clients are in your room. They message first, and you see each organization by name.
Counter until it’s right
Reply to exchange contacts, then accept, counter, or decline terms with a note. Nothing is binding until you both agree.
Get paid. Host a better room.
Funded, delivered, remembered
Payment arrives through Ghost, your guests meet the right people, and every deal builds the track record the next sponsor reads.
Paid through Ghost
Once terms are agreed, the sponsor pays through Ghost and you receive 90% in your linked bank account. Deliver what you promised and the moment is funded.
A track record that wins the next deal
After every event, sponsor reviews and funded moments add to your profile, and each deal makes the next one easier to close. Upload your guest list and Ghost also sends you recommended matches for your attendees, free.
Questions, answered
Don’t see yours? Get in touch. We usually reply within a day.
Getting started
What is Ghost?
Ghost is the AI-native platform for relationship-driven business development. Sponsors find the in-person rooms their ideal clients are in, see who’s there before they commit, and agree terms and pay in one place. Hosts get their moments funded by sponsors who fit.
Every host and sponsor in the Ghost network is vetted, so both sides know who they’re dealing with.
Who is Ghost for?
Sponsors and hosts. Sponsors are companies that grow through in-person relationships — B2B SaaS companies, law firms, wealth managers, banks, and other high-value firms. Ghost matches them with the rooms worth being in.
Hosts run the dinners, salons, and summits those sponsors want to be in. Ghost matches their moments with the right sponsors, keeps terms and payment in one place, and recommends who their attendees should meet.
Are hosts and sponsors vetted?
Yes. Every host and sponsor on Ghost is either referred by an existing member or reviewed by our team before they can publish a moment or reach out. A referral code skips review and approves you instantly.
Who can see whom, hosts and sponsors?
Anyone browsing can see moments, though some details are gated until you sign in, and you can’t message a host until you sign up or log in.
If the host uploads a guest list for their moment, sponsors can see each guest’s role, company, city, and whether they’re invited or confirmed. Names, emails, and LinkedIn profiles stay private by default until a deal is reached, and only if the guest list is part of that deal.
Hosts can’t browse sponsors — sponsors always reach out first. When one does, you see which organization it is. Reply, and you each get the other side’s point of contact and their details. No reply, no contact exchanged.
How does sponsor matching work?
A host publishes a moment. Ghost privately sends it to the sponsors it’s an excellent or great fit for, against the criteria they set. Sponsors reach out first; the host’s reply reveals each side’s point of contact, and from there you agree on terms, pay through Ghost, and review each other.
What is a fit tier?
Every published moment carries a fit tier. Ghost only surfaces the top two to sponsors — good and okay matches are never made:
Sponsors can still browse every currently published moment in discover, whatever its fit tier. The pill sits on the top-right of a moment card and again on the brief, alongside the reasons behind it — how closely the room matches your ideal customer profile (ICP), plus category, location, and budget.
For hosts
How do I create a moment?
Tap — it sits on Discover and on your moments page. Three steps:
Paste your event page link (lu.ma, Partiful, Eventbrite) and Ghost fills in the name, description, date, location, and cover photo for you to review — or add them manually. Then the format, when and where, a cover photo, and any co-hosts. Sponsors only see the city until a deal is reached.
The attendee count range, who’s in the room, and the detail sponsors actually pay for — seniority, industries, check sizes, anyone they’d recognize by name. Upload your guest list if you have one, or mark it to be determined with the sponsor.
Start from your materials: upload a pitch deck and Ghost fills the rest of this step in. Otherwise set your minimum per sponsor, the total you’re looking for, a maximum number of sponsors, what you’re offering in return, optional tiers, any confirmed sponsors, and the date you need sponsorship locked in by.
Publish and Ghost starts matching sponsors — or save it as a draft and come back.
Can Ghost fill in the deal from my sponsorship deck?
Yes. When you get to the deal step, upload a pitch deck or sponsorship memo at the top and Ghost reads it, then fills in the minimum per sponsor, total sponsorship value, what you’re offering, your tiers, any confirmed sponsors, and the sponsorship deadline.
It only fills fields you left blank — nothing you typed is overwritten, and anything the deck is vague about stays empty rather than guessed. A note lists exactly what was filled so you can review it before publishing. Everything stays editable.
What is a sponsorship brief?
What a sponsor sees on every published moment, matched or not.
Qualified leads and cost per qualified lead only appear when the host has uploaded an invited or confirmed guest list and the sponsor has their ideal customer profile filled out under Sponsorships in settings. Those leads are described — role, company, location where applicable — never named; contact details stay with the host unless attendee list access is an agreed deliverable.
The host and co-host organizations’ logos, names, and websites are public. The people aren’t: the host and any co-hosts are named once the host replies to a sponsor.
What can I offer a sponsor?
Deliverables come from one shared list, grouped the same way everywhere in Ghost:
Basics
Access
Bonus
Anything outside this list goes in as your own “other” deliverable.
As a host, you pick them in the deal step of under what you’re offering — they show up on your brief as “In exchange for.”
As a sponsor, you set them under Sponsorships in settings: which you’re seeking, and which are dealbreakers. That shapes the moments Ghost matches you with. You pick them again per deal when you propose terms after contacting a host.
Where attendee list access is in play, the sponsor also specifies which fields the list has to carry — shown above under that deliverable — so both sides know exactly what’s being agreed to.
Can I upload my guest list? Who sees it?
Yes, and it stays private to you by default. A sponsor sees the list itself only if guest list access is a deliverable you both agreed to in the terms, and only once that deal is finalized. You control whether to put it on the table at all.
Uploading it works for you either way. Whenever a list is on the moment, Ghost reads it against the sponsor’s ideal customer profile and always shows them how well the room matches — the share of the invite or confirmed list that fits their targets. Never any names beyond what you already disclosed in your description of who’s coming. Sponsors can judge the return properly, and your guests stay anonymous.
What are sponsorship tiers, and do I need them?
Optional. If different amounts unlock different perks, spell them out in the deal step — e.g. what a $2,500 sponsor gets versus a $10,000 one. Leave it blank and the ask is simply your minimum per sponsor up to your total.
Tiers show up on the brief under Breakdown, which a sponsor opens next to the deliverables:
What is the AI voice interview?
An optional 90-second interview in your organization profile, not part of creating a moment: Ghost asks a few short questions and writes the “about your organization” copy sponsors read, capturing nuance that’s hard to type. You can edit the text afterwards.
No human hears your audio; we keep only the transcript summary.
When do I get paid?
Once a deal is finalized, the sponsor pays through Ghost and the funds are released to you, minus our 10% commission — a $7,000 deal pays out $6,300, paid to your linked bank account.
Track status and send reminders from the deal thread in your inbox.
Deals & payments
Does Ghost take a commission?
Attendee matching is free. For cash sponsorships made through Ghost, we take 10% of what the host receives. It’s shown before either side commits.
How are payments handled?
Sponsors pay through Ghost once a deal is finalized — by credit card or bank transfer — and the funds are released to the host. Ghost facilitates payment but isn’t a party to the agreement.
Your payment method is never charged automatically. Accepting terms isn’t a charge; you pay when you choose to, from the deal room.
What if a moment is cancelled?
Email help@ghostsocial.ai and we’ll help both sides sort out next steps. The agreement itself is between the host and sponsor.
How long do proposed terms stay open?
Terms can carry a respond-by date — it’s optional, and whoever proposes decides. Where one is set it shows in the deal room, and if it passes without an answer the terms expire — nothing is lost, either side can propose new ones.
Every moment also has a need-by date set by the host, and that’s the real ceiling: the deal has to be reached by then, not merely proposed. Any open terms expire on that date if they don’t carry an earlier one, and the moment closes to new terms — so the earlier you talk, the more room you both have.
Hosts can push the need-by date back at any time — worth doing if the right sponsor hasn’t turned up yet.
How does the referral program work?
Open your account menu and pick Referrals.
Give your code to a brand or host applying to Ghost and it skips review — they’re approved instantly.
Privacy & safety
Who can see my moment and guest list?
Anyone browsing can see a moment, but it’s limited to the brief, and some details are gated until sign-in. Sponsors only see a guest list if you upload one. When you do, they can see each guest’s role, company, city, and whether they’re invited or confirmed. Names, emails, and LinkedIn profiles stay private by default until a deal is reached, and only if the guest list is part of that deal. A sponsor that sponsored the moment keeps access to it and its info even after the event ends. Full detail is in the Privacy Policy.
When are identities revealed?
A sponsor’s organization is named from its first message — a host always knows which brand is reaching out. What waits is the people: each side’s point of contact, with their name and contact details, is revealed when the host replies.
The host controls that moment — no reply, no reveal. Guest list access is separate: it unlocks only if it’s a deliverable of a finalized deal.
Is my data private?
Yes, privacy is the default. We share only what’s needed to run a moment or complete a deal you agreed to, and we never sell your data. Full detail is in the Privacy Policy.
Attendee matching
What is attendee matching?
Beyond sponsorships, Ghost recommends who in your room should meet — free, and separate from any sponsor deal. It runs from Attendee matching in the host portal.
Three steps: set how you want them matched (pairs or groups of 3–15, how many matches each person gets, and any criteria in your own words, like “mix founders and investors, group by industry”), upload your attendee list as a CSV or spreadsheet — each row needs an email and their networking goals, and anything else you have (name, company, role, industry, LinkedIn, event goals) sharpens the match — then submit.
Ghost weighs every profile against your criteria and emails you a spreadsheet of the matches — the full set, yours to send out however you like. Nobody needs a Ghost account, and the list stays yours — it is never shown to sponsors unless guest list access is a deliverable of a finalized deal.
When should I run it?
Once you know who’s coming. We recommend running it at least an hour before you need the matches, so there’s room to spare, plus whatever time you need to get them out.
How the matches reach your attendees is up to you: the spreadsheet lands in your inbox, and you send it on however suits the moment — an email each, place cards, a message in your group chat.
Most hosts use it for the room itself — who should find whom while everyone’s there. It works just as well afterwards: send the matches out once it’s over as who to stay in touch with, or reach out to if they didn’t meet already.