Ghost Social

Where hosts land sponsors

The all-in-one place to get your moments funded — big rooms and small. Your whole pitch and track record live in one profile, Ghost matches you with vetted sponsors who want to be in your rooms, and every deal stays in one thread through to payment.

Founder dinnersVC happy hoursCFO summitsHackathonsGC roundtablesOperator salons
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Why now

Online is louder than ever. Trust is still built in person.

AI makes it easier than ever to build products, create content, and reach customers online. The result is more noise, less differentiation, and a harder time earning attention.

In-person relationships create what digital channels can’t. Ghost helps B2B SaaS companies, law firms, wealth managers, banks, and other high-value firms choose where those relationships happen — and turn them into measurable business.

Fund your moments.

For rooms full of decision-makers — founder dinners, VC happy hours, CFO summits, hackathons.

Get matched with vetted sponsors
Your whole sponsorship pitch, in one place
Paid through Ghost
Every offer and counter in one thread
Free attendee matching
Steps 1–2 · Publish

Your room is worth sponsoring.

Set up once, publish in minutes

Ghost drafts your profile from your website and your deal from your deck, so you review instead of write.

1Set up your profile

Your whole pitch, in one place

Ghost drafts your profile from your website: who you are, who comes, past sponsors, and your reviews. Sponsors see it on every moment you publish, so you stop re-sending decks and references over email.

2Create your moment

Your deal and your room, filled in

Paste your event link, upload your sponsorship deck, and upload your guest list. Ghost fills in the details, the ask, and what you offer — only the fields you left blank. Your guest list stays private: sponsors see how much of the room fits them, never names.

Steps 3–4 · Fund

The right sponsors come to you.

Matched privately, on your terms

Ghost shows your moment only to sponsors it fits. They reach out first, and you decide who to talk to.

3Get matched

Only sponsors who fit

Ghost privately matches your moment with sponsors whose ideal clients are in your room. They message first, and you see each organization by name.

4Reach a deal

Counter until it’s right

Reply to exchange contacts, then accept, counter, or decline terms with a note. Nothing is binding until you both agree.

Steps 5–6 · Deliver

Get paid. Host a better room.

Funded, delivered, remembered

Payment arrives through Ghost, your guests meet the right people, and every deal builds the track record the next sponsor reads.

5Get paid

Paid through Ghost

Once terms are agreed, the sponsor pays through Ghost and you receive 90% in your linked bank account. Deliver what you promised and the moment is funded.

6Match guests & build your record

A track record that wins the next deal

After every event, sponsor reviews and funded moments add to your profile, and each deal makes the next one easier to close. Upload your guest list and Ghost also sends you recommended matches for your attendees, free.

Questions, answered

Don’t see yours? Get in touch. We usually reply within a day.

Getting started

What is Ghost?

Ghost is the AI-native platform for relationship-driven business development. Sponsors find the in-person rooms their ideal clients are in, see who’s there before they commit, and agree terms and pay in one place. Hosts get their moments funded by sponsors who fit.

Every host and sponsor in the Ghost network is vetted, so both sides know who they’re dealing with.

Who is Ghost for?

Sponsors and hosts. Sponsors are companies that grow through in-person relationships — B2B SaaS companies, law firms, wealth managers, banks, and other high-value firms. Ghost matches them with the rooms worth being in.

Hosts run the dinners, salons, and summits those sponsors want to be in. Ghost matches their moments with the right sponsors, keeps terms and payment in one place, and recommends who their attendees should meet.

Are hosts and sponsors vetted?

Yes. Every host and sponsor on Ghost is either referred by an existing member or reviewed by our team before they can publish a moment or reach out. A referral code skips review and approves you instantly.

Who can see whom, hosts and sponsors?

Anyone browsing can see moments, though some details are gated until you sign in, and you can’t message a host until you sign up or log in.

If the host uploads a guest list for their moment, sponsors can see each guest’s role, company, city, and whether they’re invited or confirmed. Names, emails, and LinkedIn profiles stay private by default until a deal is reached, and only if the guest list is part of that deal.

Hosts can’t browse sponsors — sponsors always reach out first. When one does, you see which organization it is. Reply, and you each get the other side’s point of contact and their details. No reply, no contact exchanged.

How does a deal come together?

A host publishes a moment. Ghost privately sends it to the sponsors it’s an excellent or great fit for, against the criteria they set. Sponsors reach out first; the host’s reply reveals each side’s point of contact, and from there you agree on terms, pay through Ghost, and review each other.

What is a sponsorship brief?

What a sponsor sees on every published moment, matched or not.

Qualified leads and cost per qualified lead only appear when the host has uploaded an invited or confirmed guest list and the sponsor has their ideal customer profile filled out in Sponsorships (account menu). Those leads are described — role, company, location where applicable — never named; contact details stay with the host unless attendee list access is an agreed deliverable.

The host and co-host organizations’ logos, names, and websites are public. The people aren’t: the host and any co-hosts are named once the host replies to a sponsor.

A brief as a sponsor sees it — the event, the room, qualified leads and cost per lead, the host and co-host, and the ask with its deliverables and fit reasons.
A brief as a sponsor sees it — the event, the room, qualified leads and cost per lead, the host and co-host, and the ask with its deliverables and fit reasons.
What are deliverables?

Deliverables come from one shared list, grouped the same way everywhere in Ghost:

Basics

Logo placement
Photo/video rights
Branded elements
Category exclusivity — the sponsor names the category when they propose terms

Access

Attendee list access
Fields the list can carry
First & last nameCompanyJob titleWork emailLinkedIn profile
Set number of tickets — you set a number; a sponsor can ask for a different one when proposing terms, and you can accept or decline
Intros to specific guests

Bonus

Speaking moment
Co-host credit
Social media content
Ability to choose who's attending

Anything outside this list goes in as your own “other” deliverable.

Hosts pick them in the deal step of , and they show up on the brief as “In exchange for.”

Sponsors set theirs in Sponsorships: which deliverables they’re seeking, and which are dealbreakers. That shapes the moments Ghost matches them with, and they pick them again per deal when they propose terms.

Where attendee list access is in play, the sponsor also specifies which fields the list has to carry when they propose terms — shown above under that deliverable — so both sides know exactly what’s being agreed to.

For hosts

How do I create a moment?

Create a moment from Discover, your moments page, or right here.

Three steps:

1The moment

Paste your event page link (lu.ma, Partiful, Eventbrite) and Ghost fills in the name, description, date, location, and cover photo for you to review — or add them manually. Then the format, when and where, a cover photo, and any co-hosts. Sponsors only see the city until a deal is reached.

the moment step of creating a moment
2The guests

The attendee count range, who’s in the room, and the detail sponsors actually pay for — seniority, industries, check sizes, anyone they’d recognize by name. Upload your guest list if you have one, or mark it to be determined with the sponsor.

the guests step of creating a moment
3The deal

Start from your materials: upload a pitch deck and Ghost fills the rest of this step in. Otherwise set your minimum per sponsor, the total you’re looking for, a maximum number of sponsors, what you’re offering in return, optional tiers, any confirmed sponsors, and the date you need sponsorship locked in by.

the deal step of creating a moment

Publish and Ghost starts matching sponsors — or save it as a draft and come back.

Can Ghost fill in the deal from my sponsorship deck?

Yes. When you get to the deal step, upload a pitch deck or sponsorship memo at the top and Ghost reads it, then fills in the minimum per sponsor, total sponsorship value, what you’re offering, your tiers, any confirmed sponsors, and the sponsorship deadline.

The top of the deal step after a deck is readThe rest of the deal step, filled in from the deck
The deal step after a deck is read — a note lists what Ghost filled in: the ask, deliverables, tiers, confirmed sponsors, and deadline.
Can I upload my guest list? Who sees it?

Yes. Uploading one shows sponsors who’s in the room — each guest’s title, company, location, and whether they’re invited or confirmed — plus how many fit their ideal customer profile and the cost per qualified lead.

Names, emails, phone numbers, and LinkedIn profiles stay with you. A sponsor only gets them if guest list access is part of a deal you’ve both agreed to — and a sponsor of the moment keeps that access after the event ends. Full detail is in the Privacy Policy.

Your private view
Your Guests page after an upload — every column from your file, names and contact details included. Only you see this. Open it from your moment with View and add guests.
Your Guests page after an upload — every column from your file, names and contact details included. Only you see this. Open it from your moment with View and add guests.
What sponsors see
The same list on your moment, as a sponsor sees it — title, company, location, and status only. The qualified leads breakdown is drawn from the same rows, never anyone new.
The same list on your moment, as a sponsor sees it — title, company, location, and status only. The qualified leads breakdown is drawn from the same rows, never anyone new.
What are sponsorship tiers, and do I need them?

Optional. If different amounts unlock different perks, spell them out in the deal step — e.g. what a $2,500 sponsor gets versus a $10,000 one. Leave it blank and the ask is simply your minimum per sponsor up to your total.

Tiers show up on the brief under Breakdown, which a sponsor opens next to the deliverables:

Breakdown open on a brief — the host’s tiers, in their own words.
Breakdown open on a brief — the host’s tiers, in their own words.
What is the AI voice interview for hosts?

An optional 90-second interview in your Profile (account menu), not part of creating a moment: Ghost asks a few short questions and writes the “about your organization” copy sponsors read, capturing nuance that’s hard to type. You can edit the text afterwards.

Above the About field in your Profile.
Above the About field in your Profile.

No human hears your audio; we keep only the transcript summary.

When do I get paid?

Once a deal is finalized, the sponsor pays through Ghost and the funds are released to you, minus our 10% commission — a $7,000 deal pays out $6,300.

Payouts go through Stripe, so set them up under Payouts in Settings (account menu) before your first deal — until you do, Ghost can’t send you the money.

Payouts in Settings — Set up payouts connects Stripe so sponsor payments can reach your bank.
Payouts in Settings — Set up payouts connects Stripe so sponsor payments can reach your bank.

Track status and send reminders from the deal thread in your inbox (top right).

Before payment
The deal thread before payment lands — status, the deal amount, and your payout after Ghost’s 10% fee.
The deal thread before payment lands — status, the deal amount, and your payout after Ghost’s 10% fee.
Waiting on the sponsor? Send reminder sits on the deal timeline, and on the thread in your inbox.
Waiting on the sponsor? Send reminder sits on the deal timeline, and on the thread in your inbox.
After payment
Once the sponsor pays, the deal shows Paid in full and your payout heads to your bank.
Once the sponsor pays, the deal shows Paid in full and your payout heads to your bank.

Deals & payments

Does Ghost take a commission?

Attendee matching is free. For cash sponsorships made through Ghost, we take 10% of what the host receives. It’s shown before either side commits.

What sponsors pay
The sponsor pays the agreed amount — nothing added on top.
The sponsor pays the agreed amount — nothing added on top.
What hosts receive
The same $7,000 deal on the host’s side — Ghost’s 10% comes out of the payout.
The same $7,000 deal on the host’s side — Ghost’s 10% comes out of the payout.
How are payments handled?

Hosting? Set up payouts first — see When do I get paid?

Sponsors pay through Ghost once a deal is finalized — by credit card or bank transfer — and the funds are released to the host. Ghost facilitates payment but isn’t a party to the agreement.

Sponsor view
Once terms are accepted, Send payment appears on the sponsor’s deal timeline, above the agreed terms.
Once terms are accepted, Send payment appears on the sponsor’s deal timeline, above the agreed terms.

A sponsor’s payment method is never charged automatically. Accepting terms isn’t a charge; the sponsor pays when they choose to, from the deal room.

The sponsor taps it to pay by card or bank transfer.
The sponsor taps it to pay by card or bank transfer.
What if a moment is cancelled?

Email help@ghostsocial.ai and we’ll help both sides sort out next steps. The agreement itself is between the host and sponsor.

How does the referral program work?

Open Referrals (account menu).

Give your code to a brand or host applying to Ghost and it skips review — they’re approved instantly.

Your code, and how many people have joined on it.
Your code, and how many people have joined on it.

Privacy & safety

When are identities revealed?
  • The host’s organization is visible on every moment they publish.
  • The sponsor’s organization is visible to the host as soon as the sponsor reaches out.
  • Contacts on both sides — names and contact details — are revealed when the host replies.
Before the host replies — the organization is named, the people aren’t.
Before the host replies — the organization is named, the people aren’t.
After the reply — the host’s point of contact is revealed.
After the reply — the host’s point of contact is revealed.

The host controls that moment — no reply, no reveal. Guest list access is separate: it unlocks only if it’s a deliverable of a finalized deal.

Is my data private?

Yes, privacy is the default. We share only what’s needed to run a moment or complete a deal you agreed to, and we never sell your data.

Our emails are sent through Postmark, and we don’t track whether you open them. Full detail is in the Privacy Policy.

Attendee matching

What is attendee matching?

Beyond sponsorships, Ghost recommends who in your room should meet — free, and separate from any sponsor deal.

  1. Set your rules — pairs or groups, how many matches each person gets, and any criteria in plain English.
  2. Upload your guest list — a .csv or .xlsx. Each row needs an email, networking goals, and either a role and company or a LinkedIn URL.
  3. Get your matches — submit, and Ghost emails them to you within an hour.

Your attendees don’t need Ghost accounts, and the list stays yours.

Match my guests
When should I run it?

Once you know who’s coming. We recommend running it at least an hour before you need the matches, so there’s room to spare, plus whatever time you need to get them out.

How the matches reach your attendees is up to you: the spreadsheet lands in your inbox, and you send it on however suits the moment — an email each, place cards, a message in your group chat.

Most hosts use it for the room itself — who should find whom while everyone’s there. It works just as well afterwards: send the matches out once it’s over as who to stay in touch with, or reach out to if they didn’t meet already.